Every marketer worth his or her salt knows what the most popular niches are – weight loss, pet care, making money online, survival, baby care, etc. are extremely profitable niches with billions of dollars being spent yearly. These astronomical sums are enough to make many affiliates salivate and want to take a bite out of this pie.
But before you get stuck in, you need to step back and really identify your true niche.
While you can make money in these niches, it’s imperative that you niche down to a level that you can compete in. For example, weight loss is just too competitive. As an affiliate, you’ll struggle to go up against the big boys who have lots of money to spend on building websites, advertising and more.
In some cases, it’ll be next to impossible. But what if you targeted women’s weight loss? Now the market is smaller but it’s still too tough.
What if you niched down further and targeted weight loss for women above 40 who have diabetes? Now, you’re talking! This sub-niche will be much more manageable to target, and you’ll be able to find long tail keywords that you can optimize your blog posts for.
It’s be easier to rank for the low hanging fruit and your marketing efforts will be much more streamlined. The truth of the matter is that the same products that are marketed to the general weight loss crowd will also work with the audience in the sub-niche.
It all comes down to how you slant your content and show that the products will help the reader. If you can do that, your readers will become buyers.
Questions to ask
Before even picking a niche, you’ll need to plan your attack. Is the competition manageable or is it beyond you? Are there products to promote? Will you be able to find places where you can drive traffic from?
All of these are very important questions that you need to ask yourself before diving into a niche. Jumping in blindly will mean wasting time and effort on a niche that’s either unprofitable or too competitive.
You’ll also need to search on Google to see what sites show up for the keywords you’re targeting. Are there any affiliate sites? If there are, you have as good a chance as them of ranking. How optimized are their sites? Could you do better than them?
What’s their traffic like? Are there ads being displayed on their sites? What products are they promoting?
All these questions are market research that you should be doing before you even get started with your niche sites. By getting answers to them, you’ll be able to formulate a marketing strategy that will give you your best chance at succeeding in the fastest possible time.
Strategizing for success
Take notes while doing your research for easy reference. Do not rely on your memory. Try to bulk your tasks. For example, when looking for affiliate products to promote, find as many as you can at one time.
If you’re doing keyword research, spend a day or two compiling as many keywords that you could rank for. By batching your tasks, you’ll be much more productive in the long run. Once you get started, you’ll have everything you need at your fingertips.
Study your niche before you start your affiliate marketing in it. The extra time you spend beforehand will give you a much better picture of how to proceed or if you even should. This is something all experienced affiliates do. Now you know it too. So, do it.
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