As an affiliate marketer, it’s crucial that you know how to drive traffic to your offers. This is a skill that will make or break you. So, you’ll to need to devote a huge chunk of your time in the beginning to learning how to drive traffic. While simple in concept, it’s not entirely easy and will require effort on your part.
Unlike product creators who can rely on affiliates to drive traffic, as an affiliate, you can only count on yourself. The traffic you generate can either be from free methods or paid traffic.
If you have the budget for it, you can use paid traffic. It’s faster and you get feedback much quicker. If you’re a beginner and short on funds, there are many free methods of traffic generation that are effective too. The term ‘free’ is deceptive because you’ll be paying for it in time and effort.
Nevertheless, you can drive free traffic and still make sales if you know what to do. Below you’ll find a few tips that you should always bear in mind when driving traffic.
1 – Know where your audience hangs out
You must know where your niche audience hangs out. If it’s a bodybuilding crowd you’re targeting, they’ll probably be on bodybuilding forums, fan pages for bodybuilders, YouTube channels featuring fitness experts and so on.
So, you can go into these places and start siphoning traffic from there to your sites.
This will of course be specific to your niche, but you get the idea.
2 – Choose one method
The reason so many marketers never do well with traffic is because they never focus their efforts on one method. If you’re going with video marketing, create a good channel and keep making videos till you have a following. Learn how to optimize your channel and videos so that you rank.
If you’re using Facebook groups, learn how to get more members in your group and post stuff that they like, and which can be linked to your web properties.
Pick one traffic method and strive to master it till you have an avalanche of traffic coming to your sites, etc.
Once that’s successful, you can move on to the next traffic method while maintaining the current one.
3 – Repeated and relentless effort
Driving traffic is a continuous process. Keep repeating your efforts and never give up. Even if your first few videos have only 10 or 20 views, keep going. Over time you will get more views and a bigger audience. It takes time for things to snowball.
The same applies to most traffic methods. The more videos you have, the more traffic you’ll get. The more people in your Facebook group, the more comments and engagement you’ll get. The more paid ads you create, the higher your chances of finding winning campaigns.
It’s all a matter of time and repeated effort. Don’t give up!
4 – Engagement
This is another important factor. Engage with your traffic. Reply to comments on your videos. Like and respond to comments in your Facebook groups and ads.
The more you engage, the better your relationship with your audience will be. They’ll grow to like you, trust you and will eventually buy through you.
Remember these pointers when driving traffic. It’s not as difficult as most marketers make it out to be. Once you understand how it works and you’re consistent, you will see results. The key to traffic generation is consistency. That’s where most marketers fail.
Get this right and you’ll have all the traffic you want.
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